Airline Booking Funnel Optimization [Finnair Case Study]
We went back to our roots with this podcast! Diggintravel was crafted with a single mission in mind – to serve up practical insights tailor-made for you, the airline digital professional. In this episode - talk with Joonas Leppävuori, Digital Product Manager at Finnair - we discussed in detail how Jonas and his team are doing booking funnel optimization. Joonas explained how they optimized all key pages of their booking flow (flight results page, passenger info page, seat selection page). If you are an airline digital pro working on increasing the conversion of your website or APP you'll like this episode. You can find the full article with key key concepts, quotes, and other notes from this chat with Joonas here: https://diggintravel.com/airline-booking-funnel-optimization-finnair/