Changes in Airline Marketing [Part I]: Overcoming Skill and Tech Challenges in Martech
Marketing and marketing technology are changing fast! With constant changes and mounting pressure on airlines to stay on top, we've decided to help you navigate these shifts with a special two-part podcast series. Today, in Part I, join us and founder and editor of Martech Weekly Juan Mendoza as we explore the state of marketing technology, discussing emerging roles and the critical need for new, emerging marketing skills. Then, in Part II, we dive deeper into the future of digital analytics, covering everything from the cookie-less world to AI's impact on marketing. RESOURCES: You can find the full article with key key concepts, quotes, and other notes from this chat here: https://diggintravel.com/changes-in-airline-marketing-part-and-challenges-in-martech/You can find how airline marketers can build relevant, timely, trustworthy customer experiences on autopilot with AI here: https://useinsider.com/sirius-ai-generative-ai-solution-for-customer-experience/