Mastering the Art of Anti-PR: Revolutionizing Public Perception and AI in Communication with Chief Evangelist Karla Jo Helms | Ep 864
Send us a text In this episode of The Digital Executive, Brian Thomas engages with Karla Jo Helms, the Chief Evangelist and Anti-PR Strategist at JOTO PR Disruptors. Karla Jo shares her journey from crisis management to pioneering the Anti-PR approach, a method leveraging crisis management techniques and media algorithms to safeguard and enhance the reputations of innovative startups against established giants. She discusses the strategic use of AI in public relations, emphasizing its role a...