#013 LactApp: How digitalisation is changing breastfeeding with Christiane Gross
It's a common consensus that breastfeeding has great benefits to children and studies show over 80% of mothers want to breastfeed. Therefore you'd think there isn't many barriers to breastfeeding, right? But like everything, there is a difference between wanting to do something and being supported to do it. Unfortunately, there has been a lack of education around this topic. Not around the benefits of breastfeeding, but on the pains a mother will face, misinformation which medication you can and cannot take when breastfeeding and that general p2p support where new mothers can share their thoughts in a safe space... This week we discussed this topic with Christiane Gross, the international business development lead of LactApp, the first mobile app that provides personalised suggestions to new mothers around breastfeeding and maternity questions. They have found great success in this solution, and have accumulated over half a million active users globally and have set their sites on being the number 1 player in the femtech space. We learned that breastfeeding is a space where there is a real lack of public awareness of when it comes to details beyond the benefits, from education in the universities and knowledge made available to GPs. This episode discusses how a mobile app, created out of a genuine need in the population has had a great impact on increasing confidence in mothers who want to breastfeed, but previously was unsure about how to approach it due to the lack of concrete information available.