Build Better Video Marketing Funnels

Video marketing is an area that didn’t really exist until about 5 years ago, but now, more and more businesses are using videos as a way to engage with their customers. So, what actually is video marketing and how can it be utilised to deliver brand growth?  In this episode of the Digital Marketing Podcast, Ciaran meets with Jon Mowat, author and founder of Hurricane, a leading marketing agency that offers video strategy, production and activation.   A good video marketing strategy is all about making conversation with your audience and comprises of different content types for each stage of the sales funnel. Jon explains how this can be done using three of his popular models; hero hub help go, the digital sales funnel and the fixed vs. fluid platform.  Join us next week where we welcome Jon back for a second episode where we dive into  understanding of why video works so well.  Links              

Om Podcasten

An advert free, Weekly digital marketing podcast with listeners in over 180 countries worldwide, The Digital Marketing Podcast combines interviews with global experts, together with the latest news, tools, strategies and techniques to give your digital marketing the edge. Perfect for your daily commute, the podcast aims to be both entertaining and informative. Produced by Target Internet and hosted by Digital Marketing and E-commerce Expert, Ciaran Rogers and Award Winning Author and Speaker, Daniel Rowles. Find out more at TargetInternet.com