Exploring Instagram Influencers and Fake Social Influence Part 2
In a follow up to our last episode on fake social metrics and engagement, Ciaran speaks to Anders Ankarlid from A Good Company, whose original research into Influencer marketing sparked our interest in effective Influencer marketing measurement. Anders shares the full story behind his research and explains how his organisation have changed how they approach influencer marketing as a result of what they learned. Is your influencer marketing programme at risk of being gamed?