Is Your Ad Experience Good Enough For Your Customers?
Over the last few months, we have noticed some interesting moves from Google who have taken some steps to try and encourage advertisers to re look at the advert experience and take action to improve it. Do you fully understand how good an experience your advert campaigns are driving? How effective is your Ad tech in delivering effective campaigns that are not just plain annoying? All of this and more is under discussion in this week’s episode.