Navigating PR for Startups | Interview with Sneha Saigal, CEO of Geek and Experts
Ryan Purvis sits down with Sneha Saigal who is the founder and CEO of Geeks and Experts, a platform connecting startups and scaleups with fractional PR talent on a contract basis. They dive into practical PR strategies for seed to Series A/B companies, how to identify and connect with the right media outlets, and why building relationships with journalists is key. Sneha shares her insights on the art of telling an authentic founder story, leveraging earned media, and maximising the impact of PR without relying on paid features. Whether you're a startup founder looking to break into the media or an entrepreneur fine-tuning your brand messaging, this episode is packed with actionable advice.Show links:Sneha's LinkedIn: Sneha SaigalGeeks and Experts website: geeksandexperts.com Twitter: @theValuuMakersLinkedIn: @theValuuMakersYouTube channel: TheValuuMakers Email us: podcast@valuumakers.clubVisit us: www.valuumakers.club Be a guest: Sign up here Amazing products to try out! Notion AI LearnWorlds Breezy HValuu Workspace Get full access to Valuu Makers at valuumakers.substack.com/subscribe