Connecting Professional Cannabis Leaders: featuring Mike Mejer of GreenLane Communications

Mike Mejer, CEO of Green Lane Communications, has a passion for helping cannabis businesses succeed. Our latest episode of The Dime Podcast features Mike and his extensive knowledge on Cannabis branding. Featured in today’s Episode: Importance of relationships in cannabis Establishing cannabis professionalism Building cannabis brands Connect cannabis professionals Green Lane Communication is a public relations and marketing firm that connects cannabis leaders to media and press opportunities to increase brand awareness, establish credibility, earn consumers' trust, and to penetrate one of the most competitive industries at scale.

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The $100+ billion cannabis industry is fueled by innovative strategies and visionary leaders. Each week, we explore the journeys of CEOs from publicly traded giants, world-renowned scientists, and underground legacy growers shaping the future of this transformative market. Bryan and Kellan uncover how these pioneers built their businesses, navigated failures and found success in this rapidly growing space. Join us to explore the lessons and insights driving the cannabis industry forward.