21. Bob Moesta: Spotting Non-Consumption

We sat down with Bob Moesta, the President and CEO of The ReWired Group, and pioneer of the Jobs To Be Done Theory. The topic: spotting and strategizing around non-consumption. Through this lens companies can see where they can enter a market and compete against...nothing!

Om Podcasten

The Disruptive Voice explores the frameworks of Disruptive Innovation across a wide range of industries and circumstances. Guests include academics, researchers, and practitioners who have been taught and inspired by the late Clayton Christensen.