#29 - Amanda Goetz: DTC Brands and Building in Public
There’s an idea in startup land around “building in public”. The idea is that taking people behind the scenes can be a fantastic way to build trust, create authenticity with your brand, and create an enthusiastic base of early customers. When I’ve talked to founders or my students at Northwestern about building in public, the example I’ve most frequently used is Amanda Goetz. Amanda is the founder of House of Wise, a DTC brand offering CBD-based products to improve women’s health.In this wide ranging conversation we discuss the origins of House of Wise, what it’s like building a DTC business from the ground floor, how Amanda developed an intuitive understanding of her customer, how startups can invest in brand early on, proactively building community, the benefits of building in public and leading with authenticity, and much more.Follow Amanda on Twitter: https://twitter.com/AmandaMGoetzLearn more about House of Wise at https://houseofwise.coPODCAST INFOPodcast website: https://manifold.group/podcastApple Podcasts: https://apple.co/3EbkMEkSpotify: https://spoti.fi/3nqwNiDRSS: https://bit.ly/3ntcFw1Full episodes playlist: https://youtube.com/playlist?list=PLdnqR-lZH65HqCM09dwh6otuU7TArkq8JClips playlist: https://youtube.com/playlist?list=PLdnqR-lZH65HrrlaeQZnf1sicFkprjpqkSOCIAL:- Sean Johnson on Twitter: https://twitter.com/intentionally- Sean Johnson on LinkedIn: https://linkedin.com/in/seanjohnson- Sean Johnson on Instagram: https://www.instagram.com/intentionally_- Manifold on Twitter: https://twitter.com/manifold_group- Manifold on LinkedIn: https://www.linkedin.com/m/company/manifold-group- Manifold on Facebook: https://www.facebook.com/themanifoldgroup- Manifold on Instagram: https://www.instagram.com/manifold_group/- Manifold on Medium: https://medium.com/build-better-products