#24 - Ross Gordon: Subscription Box Models and Community-Driven Marketing
Ross Gordon is the founder of Catch Co, creating amazing fishing brands, products, & shopping experiences for the modern angler. It originally started as Mystery Tackle Box, a subscription service sending lures and other gear to fishing enthusiasts. But he has since grown it into something much larger. He designs and manufactures his own fishing products, has retail distribution all over the country and has built a fantastic profitable business. In this episode, we discuss how he came up with the idea, his unique approach to starting with a community first, how he managed to overcome some of the more common challenges that can plague subscription model businesses, how he learned to navigate the world of manufacturing and retail, and much more. For more information on how to build and grow new products inside your own organization, visit us at www.digintent.com. If you enjoyed the episode, would love a review!