How to Market and Amplify Medical Research

Jeff Koslofsky is a Senior Marketing Communications Manager at the University of Rochester Medical Center. In this episode, we talk about communicating complex scientific research in lay terms; channel strategies that reach a diverse stakeholder set, and what type of medical related information wins on LinkedIn.

Om Podcasten

This isn't another C-Suite, "future of the industry" pontification podcast. The Drip talks with the people doing the work. These are strategic and tactical conversations about marketing and communications from professionals with the titles of Manager, Director, and Vice President. We get into how to best pitch the media, create content, and distribute across internal and external channels. You'll hear from the individuals driving brand and employee engagement at the hottest startups and the world's biggest companies. The Drip: Caffeinate Your Campaigns.