Localize the Message as Much as You Can

Cara Meiselman is the Director of Strategic Content Marketing and Performance at Slice. In this episode, we talk about creating content that not only drives inbound sales interest, but also facilitates an outside sales motion. And how to localize your message on a topic as passionate as Chicago deep dish or a New York slice. 

Om Podcasten

This isn't another C-Suite, "future of the industry" pontification podcast. The Drip talks with the people doing the work. These are strategic and tactical conversations about marketing and communications from professionals with the titles of Manager, Director, and Vice President. We get into how to best pitch the media, create content, and distribute across internal and external channels. You'll hear from the individuals driving brand and employee engagement at the hottest startups and the world's biggest companies. The Drip: Caffeinate Your Campaigns.