We Tend to Confuse Satisfaction and Effectiveness

Katie Macaulay is the owner and Managing Director at AB, the oldest dedicated internal communications agency in the UK. In this episode, we talk about how the client ask around internal communications has changed over the last few years; what role technology might play in measuring employee engagement, and why employee well being is not only an HR concern, but that of internal communications.Learn about AB Communications here: www.abcomm.co.uk

Om Podcasten

This isn't another C-Suite, "future of the industry" pontification podcast. The Drip talks with the people doing the work. These are strategic and tactical conversations about marketing and communications from professionals with the titles of Manager, Director, and Vice President. We get into how to best pitch the media, create content, and distribute across internal and external channels. You'll hear from the individuals driving brand and employee engagement at the hottest startups and the world's biggest companies. The Drip: Caffeinate Your Campaigns.