Charge More With The Power of Pure Motive Service

In this episode of the Duct Tape Marketing Podcast, I interviewed Joe Crisera, author of What Should We Do? How to Win Clients, Double Profit, and Grow Your Home Service Sales. He shares his journey from struggling home service contractor to helping thousands of contractors increase their revenue. The thoughtful and wholesome "don't worry about it" mentality almost bankrupted him once. In this episode, he shares how the key to profit isn’t cutting costs by cutting corners but by providing high-quality service and offering multiple options to customers. Joe Crisera introduces the concept of 'Pure Motive Service,' which involves providing solutions prioritizing: Quality Reliability Safety, and Health. He also discusses the significance of managing opportunities and anticipating future needs, offering practical advice for service professionals, and highlighting the role of marketing in delivering exceptional service.   Key Takeaways Providing high-quality service and multiple options can significantly increase revenue for home service contractors. The concept of 'pure motive service' involves providing solutions prioritizing quality, reliability, safety, and health. Managing opportunities and anticipating future needs are crucial for delivering exceptional service. Marketing plays a vital role in communicating the value of a service and building trust with customers. More About Joe Crisara: Add Service MVP on LinkedIn - https://www.linkedin.com/company/servicemvp/ Check out his Website - http://servicemvp.com/ Grab a copy of What Should We Do?: How to Win Clients, Double Profit & Grow Your Home Service Sales - https://amzn.to/3LwhNfD Rate, Review, & Follow on Apple Podcasts If you liked this episode, please rate and review the show. Click here - https://podcasts.apple.com/us/podcast/the-duct-tape-marketing-podcast/id78797836 scroll to the bottom, tap to rate with five stars, and select “Write a Review.” Then, let us know what you loved most about the episode. Connect with John Jantsch on LinkedIn - linkedin.com/in/ducttapemarketing/ Are you stuck trying to figure out your marketing strategy? Get Your Free AI Prompts To Build A Marketing Strategy HERE - dtm.world/freeprompts

Om Podcasten

Insightful interviews with authors, experts, entrepreneurs, and thought leaders who share valuable marketing tips, growth strategies, and resources. Hosted by John Jantsch, one of America's top small business marketing experts, this show is dedicated to helping you craft effective marketing strategies that will grow your business. Whether you're a small business owner, marketing professional, or marketing agency owner, you'll gain valuable insights and actionable advice on topics such as marketing strategy, consulting, social media marketing, content marketing, SEO, email marketing, lead generation, business management, entrepreneurship and much more. With over 900 episodes since its inception in 2005, The Duct Tape Marketing podcast is your go-to resource for all things marketing or business growth. Join us each week as we dive into the latest marketing trends and strategies that will help you achieve your business goals. Don't miss out on this opportunity to learn from the best in the business. Tune in to The Duct Tape Marketing podcast and start listening today!