How Small Businesses Win on Reddit in 2025

Reddit's EVP of Business Marketing and Growth, Jim Squires, discusses strategies for small businesses and agencies to harness the platform's powerful community-driven marketing potential. Speaking on the intersection of targeted advertising and organic engagement, he reveals how brands can authentically connect with niche audiences on Reddit's unique platform. From smart ad campaigns to interest-based targeting, this insider perspective offers marketers a game-changing approach to social media marketing that goes beyond traditional promotional tactics. Don't miss out on Reddit's exclusive offer for Duct Tape Marketing podcast listeners! Spend $500 and get an additional $500 with the code DUCTTAPE500. Today we discussed: [00:00] Opening [00:09] Introducing Jim Squires [00:56] How Does Reddit Differ From Other Platforms? [04:20] Impact of Search on Reddit [05:54] Best Practices for Businesses on Reddit [08:17] How Does Advertising Fit in on Reddit [10:52] Getting Organic Reach on Reddit [13:05] Small Business Mistakes on Reddit [15:47] How to Measure Success on Reddit [18:34] Meeting People Where They Are More About Jim Squires:  Check out Jim Squires' Website: https://www.business.reddit.com/pro Connect with Jim Squires on LinkedIn: https://www.linkedin.com/in/jimcsquires/ Follow Reddit on LinkedIn: https://www.linkedin.com/showcase/reddit-for-business/ To get started with Reddit Ads, go to https://ads.reddit.com/ Take advantage of Reddit's special offer for podcast listeners: Spend $500 and get $500 by using DUCTTAPE500 Rate, Review, & Follow If you liked this episode, please rate and review the show. Let us know what you loved most about the episode. Struggling with strategy? Unlock your free AI-powered prompts now and start building a winning strategy today! 👉 Get Your Free Prompts: https://dtm.world/freeprompts This episode of the Duct Tape Marketing Podcast is brought to you by Ad Critter TV ads aren't just for the big guys! Ad Critter makes it easy and affordable to run connected TV ads that drive real results. Try it out for yourself at https://adcritter.com

Om Podcasten

Insightful interviews with authors, experts, entrepreneurs, and thought leaders who share valuable marketing tips, growth strategies, and resources. Hosted by John Jantsch, one of America's top small business marketing experts, this show is dedicated to helping you craft effective marketing strategies that will grow your business. Whether you're a small business owner, marketing professional, or marketing agency owner, you'll gain valuable insights and actionable advice on topics such as marketing strategy, consulting, social media marketing, content marketing, SEO, email marketing, lead generation, business management, entrepreneurship and much more. With over 900 episodes since its inception in 2005, The Duct Tape Marketing podcast is your go-to resource for all things marketing or business growth. Join us each week as we dive into the latest marketing trends and strategies that will help you achieve your business goals. Don't miss out on this opportunity to learn from the best in the business. Tune in to The Duct Tape Marketing podcast and start listening today!