Mastering Workshops: The Two-Hour Blueprint for Maximum Impact

In this episode of the Duct Tape Marketing Podcast, I interviewed Leanne Hughes, a renowned consultant, speaker, and facilitator who specializes in maximizing team potential through influential and contagious work experiences. Leanne shared insights from her expertise, focusing on her book, the "Two-Hour Workshop Blueprint." Discover how business-owners can design workshops that are fast, deliver strong results, and eliminate stress from the process. Key Takeaways: Leanne Hughes shares invaluable insights into the art of workshop facilitation, focusing on the strategic significance of the two-hour timeframe. The discussion delves into the transformative shift from traditional presentations to horizontal, engaging workshops, emphasizing the evolution of skillsets required for effective facilitation. Leanne guides listeners in identifying workshop opportunities by recognizing the telltale "how" questions in various contexts. Additionally, she provides practical tips for building rapport and connection with participants, highlighting the importance of pre-event communication and a thoughtful, engaging kickoff. Leanne's expertise shines through, offering a comprehensive guide for mastering workshops and delivering impactful, results-driven sessions that resonate with diverse audiences. Questions I ask Leanne Hughes: [00:49] Why did you choose a two-hour timeframe for your blueprint? [01:27] What's the difference between a workshop and a conference? [02:19] Do workshops require a different skillset? [04:40] How can businesses view workshops as products or lead generation tactics ? [06:20] What structure do you recommend for workshops to follow? [07:29] What are the best and most time-efficient workshop strategies? [10:22] How do you guarantee immense value for workshop attendees? [11:41] How do you build rapport and get people to contribute during workshops? [13:26] How does audience size effect a workshop? [14:32] What is power up? [16:08] Can you explain the value of metaphors in a workshop? [16:47] What are the best employee engagement activities? [20:06] Where can people connect with you and learn more? More About Leanne Hughes: Get the Two-hour Workshop Blueprint - https://2hourwork.shop/ Visit Leanne's website - https://www.leannehughes.com/ Connect with Leanne on LinkedIn - https://www.linkedin.com/in/leannehughes/ Subscribe to her Youtube channel - https://www.youtube.com/c/LeanneHughes

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Insightful interviews with authors, experts, entrepreneurs, and thought leaders who share valuable marketing tips, growth strategies, and resources. Hosted by John Jantsch, one of America's top small business marketing experts, this show is dedicated to helping you craft effective marketing strategies that will grow your business. Whether you're a small business owner, marketing professional, or marketing agency owner, you'll gain valuable insights and actionable advice on topics such as marketing strategy, consulting, social media marketing, content marketing, SEO, email marketing, lead generation, business management, entrepreneurship and much more. With over 900 episodes since its inception in 2005, The Duct Tape Marketing podcast is your go-to resource for all things marketing or business growth. Join us each week as we dive into the latest marketing trends and strategies that will help you achieve your business goals. Don't miss out on this opportunity to learn from the best in the business. Tune in to The Duct Tape Marketing podcast and start listening today!