The Truth About SEO, AI, and Content in 2025

Want to know where SEO is headed in 2025? In this episode of the Duct Tape Marketing Podcast, I sit down with Bruce Clay, the "Father of SEO" and founder of BruceClay.com. With nearly three decades in search engine optimization, Bruce shares expert insights on how Google ranking, AI-generated content, and SEO strategy are evolving. Learn why quality content, usability, and brand mentions matter more than ever—and what businesses must do to stay ahead in an AI-driven search landscape. Today we discussed: [00:00] Opening [00:09] Introducing Bruce Clay [00:53] SEO in 1996 [04:47] The Growing Importance of SEO [11:19] How to Create Quality Content for SEO [14:50] Is Zero-Click the End of SEO? [18:59] Guest Podcasting Can Help SEO More About Bruce Clay: Check out Bruce Clay's Website: https://bruceclay.com Connect with Bruce Clay's on LinkedIn: https://www.linkedin.com/company/bruce-clay-inc- Rate, Review, & Follow If you liked this episode, please rate and review the show. Let us know what you loved most about the episode. Struggling with strategy? Unlock your free AI-powered prompts now and start building a winning strategy today! 👉 Get Your Free Prompts: https://dtm.world/freeprompts This episode of the Duct Tape Marketing Podcast is brought to you by Ad Critter TV ads aren't just for the big guys! Ad Critter makes it easy and affordable to run connected TV ads that drive real results. Try it out for yourself at https://adcritter.com

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Insightful interviews with authors, experts, entrepreneurs, and thought leaders who share valuable marketing tips, growth strategies, and resources. Hosted by John Jantsch, one of America's top small business marketing experts, this show is dedicated to helping you craft effective marketing strategies that will grow your business. Whether you're a small business owner, marketing professional, or marketing agency owner, you'll gain valuable insights and actionable advice on topics such as marketing strategy, consulting, social media marketing, content marketing, SEO, email marketing, lead generation, business management, entrepreneurship and much more. With over 900 episodes since its inception in 2005, The Duct Tape Marketing podcast is your go-to resource for all things marketing or business growth. Join us each week as we dive into the latest marketing trends and strategies that will help you achieve your business goals. Don't miss out on this opportunity to learn from the best in the business. Tune in to The Duct Tape Marketing podcast and start listening today!