Deconstructing Imagery with Robert Ahlborg of Looklet

An interesting problem that many creative teams don’t think of as a problem is the static nature of the photograph. By their very nature, photographs are snapshots in time and making changes to that snapshot historically has been inconceivable, impossible. Our guest in this episode is Robert Alhborg, former fashion photographer turned co-founder and chief Product Officer of Looklet, a fashion tech company that challenges the idea that fashion imagery is static by nature, and is working to unlock a new world of capabilities and synergies between creative production and e-commerce teams.

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The E-commerce Content Creation Podcast takes a broad look at the impact of creative production in retail and e-commerce — focusing in on specific creative production functions and roles and how they collaborate with other e-commerce functions to achieve their respective organizational goals.