Does One Size Fit All? On Content Strategy with Charlotte Cole of Farfetch

Does one size fit all when it comes to our content strategy? That’s the question we posed to todays guest, Charlotte Cole, Senior Director of Content Development at Farfetch. Spoiler alert, the answer is not yes. We discuss personalization, regionalization, localization and all the factors that go into an effective global content strategy.

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The E-commerce Content Creation Podcast takes a broad look at the impact of creative production in retail and e-commerce — focusing in on specific creative production functions and roles and how they collaborate with other e-commerce functions to achieve their respective organizational goals.