Guiding a Studio Through Hyper Growth with Carrie Crow of Hello Fresh

Carrie Crow of Hello Fresh joins Daniel to talk about some things she learned when Hello Fresh was acquiring brands and rapidly expanding, along with their content needs. We discuss how it's ok to get it wrong at first, and learning your lessons quickly. Carrie quickly realized that her team and space needed to be modular and nimble, constantly growing their skillset and capability while anticipating what future creative requests might be.

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The E-commerce Content Creation Podcast takes a broad look at the impact of creative production in retail and e-commerce — focusing in on specific creative production functions and roles and how they collaborate with other e-commerce functions to achieve their respective organizational goals.