The Golden Age of LED Technology with Robert Magness of Aputure

We live in a golden age of LED technology. It's been said before on this podcast. Think back to the early years of LED lights for almost any application and you might recall that those products fell pretty flat. Whether it was LED christmas lights, LED consumer light bulbs, or light fixtures for the studio. Since that time, LED has come a long way, and for many applications is now the leading option in both quality and price. Joining Daniel to discuss this golden age of LED technology is Robert Magness, Vice President of Sales and Marketing at Aputure, one of the leading brands in LED fixtures for film and still production.

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The E-commerce Content Creation Podcast takes a broad look at the impact of creative production in retail and e-commerce — focusing in on specific creative production functions and roles and how they collaborate with other e-commerce functions to achieve their respective organizational goals.