Affiliate and Referral eCom Marketing Strategies with Arlen Robinson, Chief Operating Officer and Co-Founder of Omnistar Interactive

In this episode of the eCom Ops Podcast, Norbert Strappler is joined by Arlen Robinson, Chief Operating Officer and Co-Founder of Omnistar Interactive (OSI) Affiliate Software. They discuss the differences between affiliate and referral programs, what it takes to build a successful affiliate program, how to manage influencers for your eCom efficiently.

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Welcome to the #1 podcast in the eCommerce operations space... There is a deluge of content around how to grow an eCommerce business but very little support for the people “working behind the scenes” to ensure that customers receive their orders whilst having an awesome brand experience, that you don't run out of stock and that your eCom store doesn't run out of cash... That's why we created this podcast, for the unsung operational heroes out there grinding away in spreadsheets and storerooms... this podcast is for you.