Optimizing eCommerce Ad Spend with Brendan Hughes, CEO at Optily

In this week’s episode of the eCom Ops Podcast, Norbert Strappler is joined by Brendan Hughes, CEO of Optily. They discuss strategies to optimize ad spend for better conversions, how to divide funnel-based marketing spend, and integrating digital tools for eCom decision making.

Om Podcasten

Welcome to the #1 podcast in the eCommerce operations space... There is a deluge of content around how to grow an eCommerce business but very little support for the people “working behind the scenes” to ensure that customers receive their orders whilst having an awesome brand experience, that you don't run out of stock and that your eCom store doesn't run out of cash... That's why we created this podcast, for the unsung operational heroes out there grinding away in spreadsheets and storerooms... this podcast is for you.