217: How Josh Meyer Built The Fastest Growing Company In Maine
Sometimes it takes a lot of failures before you make it big. Today’s guest is no stranger to failure -- he once invested $250K in a company that never even launched. But now, Josh Meyer is the CEO and co-founder of Brickell Men's Products, the fastest-growing company in Maine and the fastest-growing skincare company in the world. Josh joins us to talk about the challenges Brickell faced with their rocketship growth, why he’d never raise money for a business again, and his love-hate relationship with Amazon. Enjoy! Episode Highlights 6:44 Introducing Josh and his path to becoming the CEO and co-founder of the fastest-growing company in Maine. 9:45 How Josh runs a business based in Maine, while living in Florida. 12:23 The moment Josh realized Brickell’s success was real. 14:00 Lessons learned from a $250K business flop. 17:32 Some of the challenges of being a fast-growing company. 20:39 How Josh assesses Brickell’s success and growth potential, and why he doesn’t trust Google Analytics. 24:56 As you spend more money on Facebook, you need to be critically examining the leads you acquire. 27:58 Brickell’s approach to customer loyalty programs and how it’s shifted as they’ve grown. 31:10 Why Brickell is willing to sell their soul to capture email addresses. 33:27 How Josh’s approach to email has evolved as the business has grown. 36:49 Why Josh thinks spending money on social media influencers is total BS. 39:01 When it comes to rolling out new products, if you’re going to fail, fail quickly. 41:14 Keep your friends close but keep your enemies closer: how Amazon contributes to Brickell’s continued success. 44:54 Resources that have helped Josh along the way. 48:30 Now Hiring: Brickell is looking for a Marketing Director. 51:18 Three things you can do right now to start growing your business even faster. Links And Resources Brickell Men's Products Eight Saints josh@brickellmensproducts.com Hiring: Marketing Director for Brickell Men's Products Klaviyo Upwork Asana Monday Noah Kagan: What I Learned Growing an 8-Figure Business Private Intensive Workshop Brand Growth Experts Foxwell Digital Review or subscribe on iTunes