300: 6 Ecommerce Myths Holding Your Business Back from Massive Success with Kurt Elster
Misinformation is spewed left and right about nearly everything in eCommerce and it’s driving Kurt Elster and I insane. We are excited to bring you episode 300 of the Ecommerce Influence podcast and our special guest today is Kurt Elster. Kurt is a CRO expert, host of the Unofficial Shopify Podcast, and runs an eCommerce website design and development agency called Ethercycle. If you’ve been a long-time listener of the podcast, you know that Kurt is a trusted recurring guest and in this episode, we’re hoping to put a nail in the coffin of six costly eCommerce myths. Tune in as we set the record straight on Google PageSpeed, website design and copywriting, work ethic and so much more. Enjoy! Episode Highlights: 5:28 Myth #1: You need to diversify your traffic 8:38 Myth #2: Google PageSpeed is crucial to getting more sales 14:00 Myth #3: You have to be the first to do everything 18:49 Myth #4: If a “big” business is doing it, it must be right 23:10 Myth #5: Hustle and grind is the key to business success 27:57 Myth #6: People don’t read on the internet 35:40 Check out the Unofficial Shopify Podcast Links and Resources: Kurt Elster The Unofficial Shopify Podcast Ethercycle Podcast 193: “Must Know” Elements Of Successful Ecom Design Most Business Forget Podcast 282: 8 Ecommerce All Stars Share Their Best Marketing Advice Intentional Wealth The Coalition @a_brawn on Twitter Review or subscribe on iTunes