302: Stop Losing Customers: How to Build Trust and Make More Sales with Sean D’Souza
It's time to stop losing customers and start understanding them. Sean D’Souza, author of The Brain Audit, founder of Psychotactics, and host of The Three Month Vacation Podcast, is a Marketing Strategist and expert on consumer psychology. He’s one of the most articulate and well-spoken people I’ve met in the field of marketing and he’s here to help you figure out why you aren’t selling as much as you should. In this episode, Sean sets the record straight on the number one reason your customers back out of a purchase. We also dive into how to ease your customer’s fears, the importance of having a uniqueness factor, and how to start understanding your customers in a deeper way so you can stop losing customers. Sean is giving a training inside of the Coalition on May 11th called, “Buy Your Life Back: How to Raise Prices and Not Lose Customers”. Apply to join the Coalition today so you don’t miss out. Episode Highlights: 4:23 Why Sean D'Souza created "psychotactics" 6:41 What stops people from taking a 3-month vacation 10:57 The best way to stop losing customers 19:30 Why your business needs to have a uniqueness factor 25:12 How to come up with your uniqueness factor 32:15 Unpacking the misconception around sales 37:07 Tiger Woods' iconic shot and what it has to do with your customers 40:58 How to start understanding your customer in a deeper way 45:04 Learn more about Sean D'Souza 47:08 Sean’s top recommendation for a vacation destination Links and Resources: Sean D’Souza’s Website The Three Month Vacation Podcast The Brain Audit: Why Customers Buy (And Why They Don't) The Coalition @a_brawn on Twitter Review or subscribe on iTunes