326: Selling with Video Sales Letters and How to Build a Business You Actually Enjoy
If you hate what you’re doing - can you stop doing it? How can you stay engaged and keep your business ventures fun? Plus, using video sales letters for viral launches. Andrew Drish is a good friend and we have spent countless hours talking about business, life, and relationships. So - I'm excited to bring him on the show and share one of these conversations with you. Andrew was behind The Foundation, which was a very successful accelerator for developers building software companies. In this episode he shares the story of how he pulled off its 7-figure launch, completely automated, with a video sales letter that went viral. From there - Andrew shares the story of how he completely burnt out and then came back to entrepreneurship with a whole new approach. Over the years, Andrew has extensively studied top-performing video ads (Purple Mattress, Squatty Potty, etc) and he shares his winning formula that you can apply directly to your own video creative (hint: it’s more about the script than the visuals). This is a great interview - Andrew has a ton of insight on life and business and I’m always inspired after talking to him. I hope you are too. Episode Highlights: 4:34 The impact The Artist’s Way has had on running a business 5:47 Learnings to make life and running a business more fun and playful 8:44 Why heartbreak is the best medicine 10:29 The power of the question “what would I do differently?” 13:11 The wild story of launching The Foundation while at Burning Man 15:26 Why Andy is now dark online and how his entrepreneurial journey has changed after burning out 20:16 The key priciples of Andy’s new venture 21:48 The nature of entrepreneurs and what a good operator is 22:44 How to hire and build a team based on people’s nature 23:35 Going from determining principles to starting a business 26:00 The art and science of compelling video sales letters 31:07 Using humor to get a sale 34:42 Why text should be your priority over imagery when creating a video sales letter 38:08 Working with a team to create viral videos 43:47 Crypto currency and it’s potential impact on societal challenges 48:48 Resources that have helped Andy on his “DeFi” journey Resources: Andy’s Website TheArtOfLove.com @andydrish on Twitter Book: The Artist’s Way by Julia Cameron Book: Nature and the Human Soul by Bill Plotkin Book: Building a StoryBrand: Clarify Your Message So Customers Will Listen by Donald Miller klima.com The Coalition @a_brawn on Twitter Review or subscribe on iTunes