347: Use Story Hooks over Product Hooks To Increase Conversion, LTV & Engagement
If you can’t write, you can’t sell (unless you hire a copywriter). How to increase conversion, LTV & engagement with better copy. In this episode, Austin and Chris Orzechowski discuss a wide range of eComm topics to give you some great food for thought. Topics include - traffic strategies by channel, how to hire a copywriter, choosing your mindset towards your business, how to write a story hook over a product hook (and sell more), and rounding out with web3 opportunities and curiosities. Sit back and enjoy the ride on this one. Episode Highlights: 4:11 Chris’s experiment to find traffic channels that work 5:13 Facebook ads right now 7:05 What Chris is doing on YouTube 11:57 What to look for when hiring an in-house copywriter 14:57 Where to hire a copywriter to increase conversion, LTV & engagement 18:12 Creating a brief and working as a team from idea to output 21:19 Story based hooks vs product based hooks 24:21 How to tell a story around your product (that’s compelling & sells) 29:03 Parenting as an entrepreneur 33:56 A “not participating in recessions” mindset 40:20 The difference between good and great copywriting 43:30 Thoughts on crypto and NFT markets 48:08 The metaverse and optimizing your real life for the online world Resources: TheEmailCopywriter.com Podcast 317: How to Beat Your Competition with Effective Copywriting and Brand Positioning The Brand Growth Membership (Join today to get 7-days for $1) @BrandGrowthX on Twitter Review or subscribe on iTunes