351: How to Get Press: PR, Influencers and Earned Media vs Affiliate Marketing
With paid traffic costs continuing to go up PR is a great place to find long-term value in traffic and social proof. Learn how to get press for your eCommerce business. Nora Wolf is a PR expert and specializes in getting brands tons of press. She takes a modern approach to PR and uses a mix of media strategies including a unique take on influencers as press. She shares her tips and tools on how to get media for your eCommerce business. Episode Highlights: 5:16 What’s exciting in PR right now: getting back to live events 7:25 Running PR with a small marketing budget 9:24 Earned media vs affiliate marketing 11:13 How to know when your brand is ready for a PR strategy 12:21 Where to start when building a press list for PR 14:46 Tools to keep track of your PR lists 16:44 Writing content that gets picked up 19:49 The types of content that work well for PR 23:29 Shifting to be a story brand over a discount brand 25:33 Applying design thinking principles to your business 30:34 Avoiding burnout and staying focused 34:07 Influencers as media contacts 39:41 Channels that work well for an influencers using a media strategy 42:38 The biggest mistakes people make in influencer marketing 44:42 Metrics & KPI to track for influencer marketing 47:00 Using PR as social proof 48:50 PR & influencer marketing without having to seed product 50:31 Why you need quality content and good creative Resources: Nora’s Training: How to Get Press Like a Publicist Wolf Craft Wolf PR The Brand Growth Membership (Join today to get 7-days for $1) @BrandGrowthX on Twitter Review or subscribe on iTunes