Funnel Hacking, Solving The Value Equation, And Roasting Mason’s LinkedIn
Send us a text Watch This Episode On YouTube In this episode, Chase and Mason cover a variety of topics around personal branding, ranging from how to build an effective marketing funnel to how to structure your LinkedIn profile for success. They start by doing some “funnel hacking” to reverse engineer the customer acquisition model that helped Publishing.com go from $2M to $100M almost overnight. This ties into Alex Hormozis value equation, which they use to self-assess their own offers. Nex...