How To Market To Senior Consumers? | Roy Koren & Yaron Been

Roy Koren is the Co-founder & CEO of SeniorMarket. Roy is an Aging and AgeTech marketing consultant that helps organizations and businesses with building strategies and marketing initiatives that target seniors. Topics Covered: -Why senior consumers?  -The Aging Revolution - a new era in humankind: numbers, statistics, and forecasts   -The aging population is diverse with many subgroups, aging's new image & terminology -Why are young grandmothers considered 'Super consumers'?  - What are the post-Covid19 implications regarding marketing to seniors? And much more... For more info: https://www.linkedin.com/in/korenroy/ ** Check out the EcomXFactor Youtube Channel: https://tinyurl.com/EcomXFactor-YT Check out the EcomXFactor Facebook group: https://www.facebook.com/groups/EcomXFactor * If you enjoy the podcast, would you please consider leaving a short review on Apple Podcasts/iTunes? It takes less than 60 seconds, and it really makes a difference

Om Podcasten

Welcome to the EcomXFactor Podcast! Wondering how you can build and scale your Ecommerce store? Want to learn updated Digital Marketing practices and hacks that Gurus don't share in their groups and Youtube Videos? Do you want to learn how to boost your productivity and efficiently run an online business? Then this is the show for you. We will share best practices and what is working these days for us and for our clients. We will explore different topics, such as: conversion rates optimization, Facebook Marketing, Google and Youtube Ads, Copywriting, Outsourcing, Delegating, Prioritizing, and many more. Our focus is on action items and practical stuff you can utilize and implement. You'll also hear from different guests who will talk about various topics on how to run a successful business. My name is Yaron Been and I want to help you become successful with your Ecommerce journey.