The Importance of Data Unification | Kathleen Booth & Yaron Been

Kathleen is SVP of Marketing at Tradeswell, where she's on a mission to empower a new generation of digital-first marketplace brands.  Prior to joining Tradeswell, she led marketing at several VC-backed B2B SaaS businesses in the ecommerce and cybersecurity spaces, and was the founder and CEO of a digital marketing agency where she advised hundreds of companies on go-to-market and digital marketing strategies. Topics Covered: -What is Data unification and why is it important? -The challenges the ecommerce teams encounter when they try to analyze data -Data vs insights -Trends and insights in the ecommerce landscapeFor more info: www.tradeswell.com https://www.linkedin.com/in/kathleenslatterybooth/ https://twitter.com/KathleenLBooth **Check out the EcomXFactor Youtube Channel:https://tinyurl.com/EcomXFactor-YT Check out the EcomXFactor Facebook group:https://www.facebook.com/groups/EcomXFactor * If you enjoy the podcast, would you please consider leaving a short review on Apple Podcasts/iTunes?It takes less than 60 seconds, and it really makes a difference

Om Podcasten

Welcome to the EcomXFactor Podcast! Wondering how you can build and scale your Ecommerce store? Want to learn updated Digital Marketing practices and hacks that Gurus don't share in their groups and Youtube Videos? Do you want to learn how to boost your productivity and efficiently run an online business? Then this is the show for you. We will share best practices and what is working these days for us and for our clients. We will explore different topics, such as: conversion rates optimization, Facebook Marketing, Google and Youtube Ads, Copywriting, Outsourcing, Delegating, Prioritizing, and many more. Our focus is on action items and practical stuff you can utilize and implement. You'll also hear from different guests who will talk about various topics on how to run a successful business. My name is Yaron Been and I want to help you become successful with your Ecommerce journey.