The Power of Pinterest for E-commerce Success| Lauren Petrullo & Yaron Been

In this episode we explore the world of Pinterest and it's impact on the e-commerce. Lauren Petrullo,an expert in digital marketing and e-commerce joins us to share valuable insights and experiences in navigating the Pinterest landscape to elevate your brand's visibility and drive sales. Lauren is the CEO of Moongose Media LLC, and also the founder of Asian Beauty Essentials, Chief Marketing Officer at Beau &Belle Littles, and co-founder of Bot Blondes. Highlights: Pinterest as a Search Engine:  Pinterest has users actively seeking solutions hence has a demand in products that would help customers in discovering solutions. Pinterest Advertising:  Pinterest has lower CPMS compared to Facebook hence a good fit for direct response ads. Pinterest  also allows for salesy content and without having to navigate certain restrictions. Lauren also explains the importance of aligning creative content with seasonal trends. Social Commerce Insights: Lauren explains how segmenting Pinterest audiences and brands plays a pivotal role in shaping the online shopping experiences. Leveraging visual trends also highly influences online shopping behaviors. Links and Resources Pinterest Trends Tool- https://trends.pinterest.com/ Moongose Media- https://mongoosemedia.us/ Lauren Petrullo social channels- @laurenepetrullo The Ecom X Factor YouTube channel-https://tinyurl.com/EcomXFactor-YT The Ecom X Factor Facebook Group-https://www.facebook.com/groups/EcomXFactor

Om Podcasten

Welcome to the EcomXFactor Podcast! Wondering how you can build and scale your Ecommerce store? Want to learn updated Digital Marketing practices and hacks that Gurus don't share in their groups and Youtube Videos? Do you want to learn how to boost your productivity and efficiently run an online business? Then this is the show for you. We will share best practices and what is working these days for us and for our clients. We will explore different topics, such as: conversion rates optimization, Facebook Marketing, Google and Youtube Ads, Copywriting, Outsourcing, Delegating, Prioritizing, and many more. Our focus is on action items and practical stuff you can utilize and implement. You'll also hear from different guests who will talk about various topics on how to run a successful business. My name is Yaron Been and I want to help you become successful with your Ecommerce journey.