From Friends to Inventors to Brand Builders
Hosts Jesse and Rich speak with Donna and Andrea about their entrepreneurial journey. They are "ladies of a certain age" who need reading glasses and standard reading glasses don't work well when applying makeup. Meeting their own need, they set off creating a product for others who have the same need. They tell us how they were able to get the product made from a design. How they started to market the product and found that the average age of their customers was older than expected. We do some live consulting on YouTube advertising pre-roll ads and other marketing ideas.