Ep. 381 - Feb. 24, 2025 - Big Money Comes to High School Sports
Andrew Perloff, a freelance writer and producer and the co-host of the nationally syndicated sports-radio program "The Maggie and Perloff Show," joins Paul E. Peterson to discuss how the name, image and likeness space is making its way from college athletics into the high school realm. "The Marketing of High School Athletes: A Rolling Tide," is available now at EducationNext.org. https://www.educationnext.org/marketing-of-high-school-athletes-a-rolling-tide-name-image-likeness