#3: Don't build a membership - Why memberships can damage your business revenue and why we closed ours after 5 months
The very reason we initially founded Elle Synergy was because we wanted to launch a membership for entrepreneurs to support each other throughout their journey that can be very lonely. As we were both able to launch successful businesses thanks to each other’s support, having a membership to offer this to other entrepreneurs was really what we thought people needed the most. However, after 5 months we decided to close our membership which was called The Elle Synergy Circle Membership. In this episode, we share with you all the details of why exactly we close it but also why we think a membership is not an ideal product to have in your product suite. DISCLAIMER: Memberships are definitely working very well for some businesses, we are simply sharing our experience with the membership we decided to close only 5 months after launching it. Connect with us on Instagram @ellesynergy @ginnyfears @laurahaleydt to learn more about building and scaling your service-based business with the power of Instagram. Want to know the 15 Habits of Successful Entrepreneurs that are an absolute game changer? We’ve put them together in a FREE guide just for you! All you have to do to get it is leave a review of the podcast, screenshot it and email it to contact@ellesynergy.com. We’ll make sure to send it your way! See you in the next episode!