infusing voice into email
After a five-month hiatus, Liz Wilcox — the Fresh Princess of Email Marketing — is back and diving into one of her most-requested topics: how to infuse your voice into your email marketing. Inspired by a question from listener Alyssa, a tarot reader and astrologer, Liz breaks down the simple (but not easy) process of developing a recognizable, confident voice in your emails — one that makes readers feel like they know you. Episode Highlights Liz's reminder that mastering your voice takes a crazy amount of practice — just like getting comfortable on camera or behind a microphone. Why you should email at least once a week to build confidence and natural flow. The key mindset shift: assume your audience already loves you. When you assume readers like you, perfectionism fades, and your real voice shines. Liz writes as if she's talking to her "inbox besties" — people who already know and support her. How assumptions shape connection: when you treat subscribers like friends, they start living up to those expectations. Injecting personality without oversharing: Share authentic details that reflect your interests or quirks (e.g., Liz's love for NSYNC, Survivor, and bold colors). You don't need to reveal everything — just enough to make your voice distinct. Why sharing your vision helps your voice come through naturally: Liz's vision is simple — "help you make money with email marketing." How to highlight your values (like inclusivity, simplicity, and learning from mistakes) to deepen connection. Practical tip: Reply to your readers and write back — it gives you real-world practice using your authentic tone. Key Takeaways Write consistently: Practice builds comfort and clarity in your tone. Assume connection: Act as if your subscribers already adore your content. Show personality: Use small, genuine details to express who you are. Share your vision and values: Let readers feel your purpose behind every word. Engage and respond: Conversations with subscribers help you strengthen your voice. Links and Resources Episode 107: One Thing Your Landing Page Might Be Missing Episode 108: 5 Things Your Landing Page Doesn't Need Liz's YouTube Channel Big Ass Calendar affiliate link Email Marketing Membership Join the Email Sound Booth Facebook group here Check out Liz's free welcome sequence here Liz's Kit [Convertkit] affiliate link