August Hot Take: Why Connecting Through Story Works So Well

We are too often sleepwalking through our lives. Rushing from here to there, where people we come in close contact with become mere extras in the screenplay of our day. But what if you could take some time and find a way to connect with someone over a shared joy, or frustration, or cool coffee drink - or gaudy pink flamingo earrings? What if you could do this with the people you see and interact with every day - your co-workers? To access the episode transcript, please click on the episode title at www.TheEmpathyEdge.comKey Takeaways:Story is up to 22x more memorable than just facts alone.The best approach for data retention is to incorporate it into a story. Story touches hearts and changes minds in a way that data, facts, and figures cannot do alone.Stories unite us and connect us, across any perceived barriers. They can touch, delight, provoke, anger, move, or propel us into action. "If you want people to remember you - or your business, cause, or movement - and take action, the best way is to tell your story." —  Maria Ross Episode References: Made to Stick: Why Some Ideas Survive and Others Die by Chip Heath and Dan HeathJohn Millen blog, 4 Reasons Stories are So MemorableMARIA'S COURSELearn more about Maria's new Brand Story Breakthrough course, starting September 8. Spots are limited so grab yours before it's gone to start attracting more of your ideal customers and boosting revenue and growth: https://bit.ly/BSBcourseJoin the tribe, download your free guide! Discover what empathy can do for you: http://red-slice.com/business-benefits-empathy Connect with Maria: Get the podcast and book: TheEmpathyEdge.comLearn more about Maria and her work: Red-Slice.comHire Maria to speak at your next event: Red-Slice.com/Speaker-Maria-RossTake my LinkedIn Learning Course! Leading with EmpathyLinkedIn: Maria RossInstagram: @redslicemariaX: @redsliceFacebook: Red SliceThreads: @redslicemaria Book your free seat to Maria's masterclass here- https://bit.ly/4StepBrandStory

Om Podcasten

Failed product launches. Furious customers. Dysfunctional teams. Many of the problems we face in the business world (and frankly, society) stem from the same root cause: Lack of empathy. Speaker, author, strategist, and empathy advocate Maria Ross shares keen insights and inspiring interviews that prove empathy and compassion are the new paths to market-winning performance. Leveraging both inspiring stories and hard data, Ross connects empathetic leadership, cultures and brands to innovation, engagement, and bottom-line results. You’ll walk away with actionable strategies to amplify your impact, and learn how compassionate business tactics can transform your organization from the inside out. The Empathy Edge podcast provides a quick dose of motivation, wisdom, and practical actions that executive leaders, entrepreneurs and changemakers can use right now. Ready to infuse YOUR organization with more empathy? Tune in to learn why cash flow, creativity, and compassion are not mutually exclusive.