What is Empathy?

In this episode, Maria discusses:What empathy is and how it can be leveraged by brands, leaders, and teams. The soft skills that allow us to create bottom-line benefits for organizations. Connecting with your clients and motivating your team through empathy. Key Takeaways:Empathy takes two forms - affective empathy and cognitive empathy. It is a method of perspective - of gathering information and then using that information to inform a decision or an action.If you've cultivated your own confidence and are secure enough in your own skills and ability, you are much more likely to be empathetic because you have room in your head to take on another person's perspective.Practice curiosity - Get curious about the other person or the other people. Why do they see things that way? Why do they think that's the best method for success? What are their goals? What's their intention? "Empathy means being willing and able to see understand and, where appropriate, but not always, feel another person's perspective and, further, to use that information to act compassionately." —  Maria Ross Connect with Maria: Get the podcast and book: TheEmpathyEdge.comLearn more about Maria’s brand strategy work and books: Red-Slice.comHire Maria to speak at your next event: Red-Slice.com/Speaker-Maria-RossLinkedIn: Maria RossInstagram: @redslicemariaTwitter: @redsliceFacebook: Red Slice

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Failed product launches. Furious customers. Dysfunctional teams. Many of the problems we face in the business world (and frankly, society) stem from the same root cause: Lack of empathy. Speaker, author, strategist, and empathy advocate Maria Ross shares keen insights and inspiring interviews that prove empathy and compassion are the new paths to market-winning performance. Leveraging both inspiring stories and hard data, Ross connects empathetic leadership, cultures and brands to innovation, engagement, and bottom-line results. You’ll walk away with actionable strategies to amplify your impact, and learn how compassionate business tactics can transform your organization from the inside out. The Empathy Edge podcast provides a quick dose of motivation, wisdom, and practical actions that executive leaders, entrepreneurs and changemakers can use right now. Ready to infuse YOUR organization with more empathy? Tune in to learn why cash flow, creativity, and compassion are not mutually exclusive.