S1 Ep 2: How to build an employee value proposition (EVP) in 7 steps

Today we are going to be building on the topics we discussed in last weeks episode by talking about one of the most foundational, and important, projects that you can tackle to start building your employer brand. That project is uncovering your Employee Value Proposition (EVP for short). This episode we’re talking about what an EVP is, why it’s the essential starting point for working on your employer brand, how to go about uncovering your EVP, and mistakes to avoid along the way. Let’s dive in!

Om Podcasten

The Employer Brand Shop Talk Podcast breaks down how to approach and conduct employer brand work at your organization! We tackle big employer brand and recruitment marketing projects, and deconstruct them into actionable pieces that you can put into play at your organization right away. Throughout the show, we’ll be sharing episodes with expert practitioners, as well as solo episodes where we cover our own methodology for approaching different pieces of work at The Employer Brand Shop.