S2 E3: How to get employee advocacy right with Ashley Waxman, Head of Employer Brand at Asana

Ashley Waxman is the head of Employer Brand in Organic Social Media at Asana, where she leads the team that unlocks and amplifies the voices of Asana's global community of employees and customers. Prior to Asana, Ashely lead Employer Brand at MuleSoft which was acquired by Salesforce in 2018. In this episode, Ashely and I unpack a ton of great information about how to extend your employer brand reach with the help of your employee base. Let's dive in!How does she do this you might ask? In her own words, "By not taking things too seriously, being real, making people laugh, speaking at events, helping people learn from my mistakes and successes, volunteering to transform my community, taking part in local events, AND working at Qualtrics." Hope you enjoy!

Om Podcasten

The Employer Brand Shop Talk Podcast breaks down how to approach and conduct employer brand work at your organization! We tackle big employer brand and recruitment marketing projects, and deconstruct them into actionable pieces that you can put into play at your organization right away. Throughout the show, we’ll be sharing episodes with expert practitioners, as well as solo episodes where we cover our own methodology for approaching different pieces of work at The Employer Brand Shop.