S2 E8: Talking employer brand metrics with Chloé Rada, Director of Global Recruitment Marketing and Branding at Syneos Health

In this week’s episode, we are diving in to all things employer brand metrics with industry veteran Chloé Rada. Chloé has more than 20 years of marketing experience and currently leads recruitment marketing and branding globally for Syneos Health. She is passionate about storytelling, candidate experience, recruiter enablement, and technology automation and is empowering others to make a positive change for the future of talent acquisition. Employer brand metrics is a big topic but Chloé is here to break down the ways you can determine the success of certain employer brand and recruitment marketing initiatives.

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The Employer Brand Shop Talk Podcast breaks down how to approach and conduct employer brand work at your organization! We tackle big employer brand and recruitment marketing projects, and deconstruct them into actionable pieces that you can put into play at your organization right away. Throughout the show, we’ll be sharing episodes with expert practitioners, as well as solo episodes where we cover our own methodology for approaching different pieces of work at The Employer Brand Shop.