S3E1 | The Energy Podcast with Bawo and Troy [Feat. Daniel Alfred] - Applying Pressure
Daniel “Alfred” Olaleye is the founder & creative director of the newly formed D.A Vision media production with a professional background in advertising. Born in London and having lived in Nigeria and South Africa, Daniel’s multicultural upbringing blends with his multifaceted and adventurous nature, as it’s helped him to understand different lifestyles and social sceneries, this understanding has equipped him to take on the media production industry through his agency “D.A Vision media production” @DA_visionmedia by creating media & branding solutions for his clients which help connect them to their target audiences, and he’s taking on the entertainment industry with the purpose of empowering people to live authentically and freely, which is the concept behind his newly formed Docuseries called “Lagos living” @Lagoslivingtv set to premiere soon. Daniel loves activities and events, like hiking and mountain climbing, exploring nature, partying, playing sports, hanging out with friends. Timestamps/Shownotes: 00:00 - 5:30: Introduction. The Genesis of DA Vision Entertainment x DA Vision Media Production. The Lagos Scene. 5:40 - 7:15: How Daniel Got Into Advertising. Studying Digital Media Production in Capetown, South Africa. 7:20 - 14:05: Team Dynamics, Creativity and Office Politics | Understanding how to connect with a target audience. Idea vs Execution. Brand Voice, Identity and Perception. 14:05 - 19:12: Personal Struggles | Purpose, Adaptation & Clarity. Applying pressure to the Process and the negative ramifications of the pandemic on the events/hospitality industry in Nigeria. When Crisis meets Opportunity. Asking Hard Questions: What are my values? What is my purpose? What value do I bring to the table? What defines my characteristics? Daniel finding a greater sense of identity. 20:00 - 24:25: Clubhouse App & Social Media. Positives and Negatives of the invite only app | Human Nature: Exclusivity, Celebrity Culture and Chaos. Lessons on why clubhouse’s valuation plummeted after the pandemic (10 Million User Downloads February 2021 to collecting dust in the App Libraries). The Brand Perception went from hero to zero, the app being dubbed as a scam and being full of endless notifications. Eventually being outcompeted by social media giants who took their model at scale e.g. Twitter (Twitter Rooms) Instagram (IG Lives/Rooms with multiple people). The element of exclusivity disappeared once a high amount of users were ranked up within the application. 24:33 - 31:10: Daniel’s entrepreneurial venture Lagos Living TV | An Idea for a TV Show that belong as a seed implanted in his mind 7 years ago, almost ready to come to fruition. Living in Your Truth. Let us see what your grind is about. “ Admist all the chaos in Nigeria, there is still a movement of people living their truth. “ Struggle Olympics. Being intentional while living in Lagos. Night life, dynamics of friendship, entrepreneurship, vibes… 31:15 - 37:00: The Art of Storytelling: Character Archetypes, Chronology & Alignment. Stories as a way of documentation of the evolution of the human species. Understanding the past, present and future. Daniel giving principles for better storytelling drawing from his experience in making TV commercials and documentaries. What story are we trying to tell? 37:50 -45:30: Traveling, Being Intentional & Openmindedness. Going alone vs going with other people analysis. Living in 3 Countries. Top 5 places Daniel wants to travel to. 45:40 -50:00: The importance of Style. How it communicates your internal world . How clothes influences how you feel about yourself. The man makes the clothes and the fit. Minimalism, sophistication. ZBA thoughts on Metroman Menswear brand in relation to Virtue. 50:15 - 56:44| TV Series: Thoughts on Narcos/The Shadow/Outro Connect with Daniel on Instagram: danielalfred01