#37 - Greg Thomas - The Benefits of Writing for a Specific Audience

Greg talks about his journey writing and publishing his book, Code Your Way Up: Rise to the Challenge of Software Leadership. He talks about his purpose behind writing the book, how he went about publishing and marketing it, and how he even got a quote from Seth Godin. Greg gets into detail about the upside of working with a publisher vs self-publishing.

Om Podcasten

An interview show where I talk to programmers, developers, and coders of all types who have gone into business for themselves. I find out the secrets to their success so you can make the move into an entrepreneurial pursuit yourself.