74. Maximizing Conversion Rates: Leveraging Short-Form Video Content to Drive E-commerce Sales with Eitan Koter

Are you ready to revolutionize your online business with video content?Short-form videos are the future of digital marketing, and platforms like TikTok, Instagram Reels, and YouTube Shorts are leading the charge.In this episode, I dive into the world of video commerce with guest Eitan Koter, co-founder and co-CEO of Vimmi. We discuss the importance of authenticity and consistency in creating short-form videos, the rise of social commerce, and how live shopping and shoppable videos are transforming the e-commerce landscape. Eitan shares valuable insights on how founders can leverage video content to build brand awareness, engage with customers, and drive sales. Whether you're a seasoned entrepreneur or just starting out, this episode offers practical advice on how to harness the power of video to grow your online business.------------Where to find Eitan:Vimmi: https://vimmi.net/Podcast: https://vimmi.net/mastering-ecommerce-marketing/Blog: https://vimmi.net/blog/LinkedIn: https://www.linkedin.com/in/eitankoter/ ------------EVERBEE WEBSITE: https://everbee.io/ EVERBEE BLOG: https://everbee.io/etsy-seller-blog/ EVERBEE YOUTUBE CHANNEL: https://www.youtube.com/@helloeverbee EVERBEE TIKTOK: tiktok.com/@everbee.io?lang=enEVERBEE INSTAGRAM: https://www.instagram.com/everbee.io/ JOIN OUR COMMUNITY: https://www.facebook.com/groups/416630082921388 

Om Podcasten

The Built Online Podcast is an e-commerce and online business show that teaches strategies to grow your company. In each episode, we talk with veteran e-commerce sellers who share how they got their first sales online, how they grew their businesses, and the mistakes they made as beginners, which you can avoid. You'll learn how to build a business on Etsy, Shopify, Amazon, and much more. We hope to inspire you to start and run a successful e-commerce business. This podcast is sponsored by EverBee. EverBee is an e-commerce software platform that over 600k online business owners use to successfully start, grow, and scale their companies.