How to build and maintain a personal brand with Fannie Dunagan

Guest:Fanny DunaganCEO | Content Strategist | Co-Founder of PathLynks, LLCHost:Melissa AarskaugExecutive Connect: https://www.executiveconnectpodcast.comYouTube: https://www.youtube.com/@ExecutiveConnectEpisode Overview:How do you build a personal brand that actually sticks—and makes a difference? In this episode of Executive Connect, Melissa Aarskaug talks with Fanny Dunagan, CEO and content strategist at PathLynks, about her powerful transformation from a shy immigrant to a confident entrepreneur and LinkedIn powerhouse. Fanny dives into the art of personal branding, especially in the tech space, and how to stand out without shouting. She breaks down practical tips for creating value-driven content, overcoming the fear of putting yourself out there, and making the most of LinkedIn’s potential. If you’re ready to grow your voice, build community, and attract opportunities, Fanny’s got the roadmap.Timestamps00:00 – Fanny Dunagan's Journey from Shy Immigrant to Entrepreneur05:17 – The Importance of Personal Branding in the Technology Field13:07 – Creating Valuable Content on LinkedIn19:17 – Engaging with the LinkedIn Community23:51 – Leveraging the Power of LinkedIn for Networking and Opportunities31:33 – Tips for Creating Engaging Video Content37:23 – Building Community and Making a Meaningful ImpactConnect With Us:Podcast Website: https://www.executiveconnectpodcast.comYouTube: https://www.youtube.com/@ExecutiveConnectSocial:LinkedIn: https://www.linkedin.com/in/melissa-aarskaug/TikTok: https://www.tiktok.com/@melissa_aarskaugX: https://x.com/melissaaarskaug

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This is the Executive Connect Podcast - a show for the new generation of leaders. Join us as we discover unconventional leadership strategies not traditionally associated with executive roles. Our guests include upper-level C-Suite executives charting new ways to grow their organizations, successful entrepreneurs changing the way the world does business, and experts and thought leaders from fields outside of Corporate America that can bring new insights into leadership, prosperity, and personal growth - all while connecting on a human level. No one has all the answers - but by building a community of open-minded and engaged leaders we hope to give you the tools you need to help you find your own path to success.