Beyond the Hype: A CMO's Guide to AI in Marketing

What does it really take to master AI in marketing and build a powerful brand in the digital age?In this episode, Melissa Aarskaug sits down with Aimee Gindin, a Boston-based executive leadership coach who shares her incredible journey from mental health clinician to unpaid marketing intern to Chief Marketing Officer.Aimee unpacks the real-world evolution of marketing, how to leverage technology on any budget, and why authenticity is now just as important as creativity.If you're looking for practical strategies to build your brand and stay ahead in the AI age, this episode is for you.Timestamps:00:00 – Introduction01:47 – The Evolution of Marketing Careers05:19 – Marketing on Different Budgets09:42 – Leveraging Technology and AI in Marketing15:24 – Building and Maintaining a Personal Brand26:29 – Business Branding EssentialsGuest:Aimee GindinLeadership Coach & Marketing Strategist | www.aimeegindin.comLinkedInHost:Melissa AarskaugExecutive Connect: https://www.executiveconnectpodcast.comYouTube: https://www.youtube.com/@ExecutiveConnectConnect With Us:Podcast Website: https://www.executiveconnectpodcast.comYouTube: https://www.youtube.com/@ExecutiveConnectSocial:LinkedIn: https://www.linkedin.com/in/melissa-aarskaug/TikTok: https://www.tiktok.com/@melissa_aarskaugX: https://x.com/melissaaarskaug

Om Podcasten

This is the Executive Connect Podcast - a show for the new generation of leaders. Join us as we discover unconventional leadership strategies not traditionally associated with executive roles. Our guests include upper-level C-Suite executives charting new ways to grow their organizations, successful entrepreneurs changing the way the world does business, and experts and thought leaders from fields outside of Corporate America that can bring new insights into leadership, prosperity, and personal growth - all while connecting on a human level. No one has all the answers - but by building a community of open-minded and engaged leaders we hope to give you the tools you need to help you find your own path to success.