The Experience Effect Podcast

THE EXPERIENCE EFFECT - EP 1 - The Neuroscience of Decision Making

av The Experience Effect Podcast | Publicerades 11/10/2019

These days, anyone with a smartphone has a global marketplace at  their fingertips. You can order anything from anywhere at any time. So why do we decide to click on that link or go to that restaurant or buy those sneakers or that phone? In fact, how do we make any decisions at all? Neuroscientist Stefan Bode explains how our brains operate, and we talk to XM expert Bruce Temkin on why this understanding is so important for good business.   GUESTS: Dr Stefan Bode, Associate Professor, Decision Neuroscience Laboratory at the University of Melbourne Bruce Temkin, Head of the XM Institute at Qualtrics Host: Andrew Birmingham, which-50.com

Om Podcasten

We are living through times of rapid change. New technology has affected almost every area of our lives — so why should the way we do business stay the same? Can new technology take the guesswork out of knowing what your customer really wants? What can neuroscience teach us about how consumers make decisions? And what does the ‘age of the customer’ really mean for your business?  Real people, practical insights and good business. The Experience Effect — a podcast about doing business in the experience economy.  Hosted by Andrew Birmingham & brought to you by SAP.